New Alex Olson footage always lets our hearts skip a beat. This time Nine One Seven teamed up with the surf brand Token to bring us a 50% skate/ 50% surf video. Why not? In the end, skateboarding has its roots in surfing.
If you haven’t been to one of those you really missed out. Maybe there will be another chance in 2021? Let’s keep our fingers crossed.
Featuring: Alex & Steve Olson, Matlock Bennett-Jones, Santiago Sasson, Ville Wester, Karsten Kleppan & many more.
Nike SB put our friend and really good skater Didrik Galasso on a plane and shipped him over to New York City.
Johnny’s first skate clip in a while and it is a good one!
After the success of the first movie and the leftover montage we now get “Boys Of Summer 2”. The film has the same humor, the same behind the scenes type of feel and big-name skating that the first one had.
Still, part 2 seems more serious, less of the cuff and more focussed, you win some you lose some, see for yourself.
The best thing about the internet skate video revolution is that it brings us, skaters, that might not be “pro-level” but that do make you want to go out and skate.
Genesis Evans is one of those skaters, a little Alex Olson cameo doesn’t hurt either.
Some nice 917 extras filmed by Cyrus Bennett featuring all your swoosh riding favorites.
Most of you saw the 917 video and as with almost any “big” video nowadays multiple filmers where involved in making that project become a reality. 2two2 provides us with the perspective of Sean Dahlberg the person who actually filmed those tricks. Enjoy!
Ishod Wair, Alex Olson, Donovon Piscopo, Antonio Durao and Zion Wright all can pretty much skate everything. Watch them skate the Bay area in this new Nike clip.
The Nike SB team had one hell of a year. Rewatch all the highlights featuring all your favorite skaters.
If you have been following our Instagram you know that are working on something with Lacey. If you were ever doubtful of her watch this video and see why she is not only a great person but also an amazing skater.
Finally, something we have been waiting on for a long time: the first full-length video presentation from Alex Olson’s Call Me 917. Now we are not going to give you a full video description but we will give you at least a few of our highlights.
First off, Alex Olson skates to a Rap Song by Nakel Smith, Secondly, the video consists of the team and their friends and last but not least, the soundtrack feels like a cross between an Anti-Hero video and Tony Hawks Pro Skater 2’s score.
Honestly, go watch the video. It is not what we expected, it is better:
Remember last years CPH Open? Bobby Worrest got some stuff done… The Nike guys certainly enjoyed their time in Copenhagen.
Featuring: Bobby Worrest, Hjalte Halberg, Andrew Wilson, Hugo Boserup, Max Palmer, Cyrus Bennett, Alex Olson, Oskar Rosenburg-Hallberg, Ishod Wair, Ryan Bobier and Ville Wester.
Our friends and neighbors from Modest Department just released a film about the French photographer Viktor Vauthier. From finding his dad’s old photos to becoming the house photographer of Alex Olson’s “Bianca Chandon“, this 16-minute movie is telling the story of becoming an artist.
Let’s start at the beginning Oski is one of the most exciting skaters of our time, in fact, he is so nice to watch that the Cardiel reference, in the beginning, might even be justified.
Another thing that we really liked is that it is not just Oski you get his friends people like Hjalte Halberg, Alex Olson, Cyrus Bennett, Roman Gonzalez and more. Another good thing is that Nike gave a colorway to a skater that actually likes to skate the shoe (they have been kind of good at that.) which doesn’t seem to always be the case. Now go sit down and watch this part because it is good!
Alex Olson is known for his quite unique personality. Constantly changing and reinventing himself, he seems to be always in search for new experiences and the best way to live. In the lasting struggle between false modesty and the urge, as a person of public attention, to keep people aware of certain things in life that he regards to be important, now and then he forces himself to break out of his restraint. So recently, Alex shared a vegan curry recipe on a cooking show, which most of the people seem to find quite amusing and entertaining, but also brought along some good fodder for a number of hate comments, which we sometimes find as unnecessary as funny. Here are our top ten comments:
“He loves being in front of the camera. How many videos on the web are there where he talks about himself? He’s one of those “I hate doing interviews/being photographed” dudes yet there is more content of him not on a skateboard.”
“Even he seems like he hates vegan food.”
“Well he’s a pro skater so I’m sure he’s hit his head more than enough times.”
“Looks tired as fuck. Eat some meat, you would feel better.”
“This guy is pretty cool… weird but cool. Haha!”
“Fucking shit cunt, get a haircut you hippie.”
“I didn’t notice the awkwardness, which made me feel awkward reading the comments. Does not noticing awkwardness mean I’m awkward?”
“This guy is so boring and such a sad sounding fella.”
“Alex Olson seems like a really nice guy, and he’s a badass skater, but man he seems dumb as sack of rocks.”
After Donald Trump’s election, last year Alex Olson told me.
“People think Punk music is coming back.”
I had to stop and think about it, the general attitude has become more punk in recent times. But I didn’t really see an increase in the Punk music I did, however, start to notice another musical current rising up (pun intended). Caribbean music, especially Reggae has made its way into the video side of contemporary skateboard culture.
Punk, Reggae and skateboarding the links between these forms of expression are not that outlandish, despite a strong difference in style they are closer than you might think.
Let’s start with connecting Punk and Reggae, this snippet supplies a short explanation into their worlds.
Now that we established that there is some common ground between the two scenes. The next step is to find a connection to our own sub-culture.
For those of you that are aware of skateboarding’s history, you know that skateboarding started as a DYI (Do It Yourself) culture. The DIY attitude was firmly embedded into us from the moment a pair of roller skate axles were screwed onto some wood and it continues to live on in every one of us who chooses to customize his or her board or fix a spot.
Even though we did a lot of research it is hard to pinpoint the moment when Reggae entered skateboarding. We did, however, find an early example of a part set to skateboarding.
Jef Hartsel one off the first part set to Reggae music (World Industries, Rubbish Heap, 1989).
Since it is hard to pinpoint the exact moment, we can only guess. We do know that places like New York, have had a strong Caribbean community since the early 1900’s so it could be that it happened when skateboarding got known in these communities cultures collided and merged. Black skateboarders historically talked about a backlash withing their own community who considered skateboarding a white activity. But as skateboarding started to become popularized and it had its first peak the diversification process had already started and parts like the one bellow where the result.
Keith “Huf” Hufnagel’s part in Penal Code is an early example of how to combine skateboarding and reggae music (1996).
Then things seemed to take a backburner for a while and truth be told, my generation did not grow up watching these parts. To us, Reggae was this cliché thing about weed and dreadlocks. It felt like a very small thing in our skateboard world, There were some moments I.E: when Tosh Townend skated to Lee Scratch Perry or John Cardiel who skated to Sizzla but to be honest it felt more like a one-off thing to us.
An entire brand dedicated to the genre (Satori, Roots and Culture, 2004).
The now legendary I-Path promo (2005).
In the mid-2000’s things seemed to be more divided, not only the image of the brand but the image of the skater became increasingly important. It was the start of what we see today, you can be a super good skater, but are you relatable, inspiring and do kids want to skate, dress and be like you?
Some brands were basing or at the very least connecting their image to Caribbean culture. In doing that they spoke to a new audience and created a platform for Reggae style skaters I.E. Matt Rodriguez.
Niell Brown in “The 103 Video.” (2010)
At the end of the 2000’s things started to change back to Penal Code times, there were multiple videos that for lack of a better term casually used Reggae music in people’s parts.
One of the videos that had a big influence on me was “The 103 Video” A video with fluent editing and an even better song selection, it changed my opinion on Reggae/Dub/Dancehall. It wasn’t that I couldn’t hear the quality or that I was incapable of liking the music but the video combined the music in such a way that I started to see the diversity instead of the genre’s clichés.
A recent resurgence of Caribbean flows (Johnny Wilson, Paych, 2014).
Today use of Caribbean music has become commonplace in both skateboarding and pop culture as a whole, Supreme used it in their videos and collections and pop star Drake works with Caribbean artists, talks about Caribbean “Tings” on tracks with a Caribbean style rhythm.
2017 will show if this will continue as a mainstream movement or if it will return to the fringes, either way, we suggest you spend some time doing your googles, reading up and engulfing yourself in the world of Caribbean culture.
Leave it up to Bill Strobeck to further influence the youth (Supreme, Pussy Gangster, 2016).
Text by Roland Hoogwater
Images by Supreme
Genesis Evans just put out this video of some of his well-known Supreme friends skating and Dorking around the city of Angels in short L.A.
We had an Interview about Call me 917 from our Issue 58 “The Handshake”, where Alex Olson talks about not skating because he’s been kept busy with the business side of running two companies, while the rest of the team is just out there. Don’t worry Alex, those guys are getting it.